Corporate dropout.

CIO (Chief Idea Offerer).

Multi-passionate creative.

Taurus-Gemini cusp.

Get sh!t done gal.

I’m just gonna say it: The term “Coach” gives me the ick. And “Consultant”? Not much better. Too stuffy and pretentious.

I only call myself a small business coach and consultant because that’s what Google understands. In reality, I’m more like your business partner, strategist, and friend that will tell it to you straight. No fluff, no snake oil, no “do this one easy thing and make seven figures!” Just real plans with an accountability pal.

As a coach, I’ll help you find clarity by asking the tough questions, stay on track, and build your confidence. As a consultant, I’ll be the subject-matter expert that digs into your biz and marketing problems and gives you the answers based on years of invaluable experience.

Before starting this business, I was laid off from my job as a Creative Director. After 15+ years of climbing the shaky corporate ladder, I was officially over it. I held a variety of roles such as Copywriter, Strategist, and Marketing Director, and worked for top global agencies serving Fortune 500 companies like Disney+, Walmart, General Motors, American Express, and more (view my portfolio site here). While I enjoyed the type of work I did, I felt like a cog in the capitalist machine. I wanted more. I wanted to help other people like me who wanted to build something for themselves.

Like most entrepreneurs I’ve had a billion business ideas, and I know what it takes to narrow your focus to the right one and make it happen. I started a floral design business that was profitable from day 1 and ran it for 8 years until I decided it was time for something new. I have a thriving freelance copywriting business and I’m a real estate investor with short and long-term rentals. (I pride myself on being an Airbnb Superhost!).

  • "What stands out most about Liz is the way she thinks. She is smart, thoughtful, and deeply organized - a rare combination in a field that often demands both big-picture vision and great attention to detail."

    —Steve, creative director